Reputation Risk Assessment Report SAMPLE
Your Business Name Here
Industry
ABC INDUSTRY HVAC
Location
Katy Texas
Overall Reputation Risk Level
Business faces significant public reputation risk due to several reasons summarized here. (EXAMPLES: Review manipulation, customer complaints not addressed, policy violations on review platforms, BBB ratings, legal issues, etc.)
Risk Level
High
Primary Risk Signals
Highest-impact public signals grounded in the provided findings.
Multiple Counts of Edited Reviews
Evidence
Reviews that say edited on Google and Yelp. Due to Google's review policy as of 2026 multiple edited reviews "may be investigated" for policy violations.
Impact
Critical threat to review profiles being taken down or banned.
Inconsistent Service Quality and Competence
Evidence
Numerous customer complaints highlight issues with improper installations, technicians perceived as inexperienced, and a failure to correctly diagnose or resolve HVAC problems, leading to ongoing discomfort.
Impact
Loss of trust with customers and partnered plumbers giving referrals.
Technician Response Issues
Evidence
Complaints on multiple review platforms about technicians being late or "causing issues" in the customer home, while those complaints were disputed and found false they can have an impact on the public eye.
Impact
Public view of operations dissolve and reliability may seem weak.
Secondary / Amplifying Signals
Supporting signals that intensify or reinforce primary risks.
Consumer Pricing & Contract Disputes
Evidence
Public complaints alleging pricing disputes and contract disagreements (example).
Impact
Erosion of local market trust and conversion rates.
Public Signals We’ll Monitor Next
Lightweight public checks intended to show what ReviewLine would monitor.
If observed
Sudden drop in BBB rating
This indicates
Validation of unresolved consumer disputes which would have to be internally resolved.
How to monitor
Check BBB profile page weekly for rating changes or alerts. Look for reviews with repeated technician names and derogatory comments.
Source
BBB Profile
If observed
Recent 1-star Google reviews mentioning "bait and switch," "overbilling," or "service quality"
This indicates
Continued aggressive billing practices matching customer sentiment, continued lack in quality of service.
How to monitor
Sort Google Reviews by "Newest" weekly.
Source
Google reviews
If observed
Google Business Profile and other review platforms disappearing.
This indicates
Escalation of the profiles to a "Banned" status likely indicating a policy violation of any kind.
How to monitor
Set up monitoring in dashboards for the Google Business Profile equalling active or true.
Source
Major review platforms have publicly stated increased enforcement against unethical review practices. This new policy for almost all major platforms states they have a "zero-tolerance" rule in place which includes banishment on the first violation and reporting it to the review platforms in conjunction.